Mo is in Belfast, Ireland, giving out free haircuts at Gordon's Cornmarket and handing out BSSET to everyone who stops by the chair.

No appointment and no charge: just a fresh cut, a bit of BSSET in hand and the same craft the shop is known for, taken on the road.

After 10 weeks of masterclasses, buyer meetings and pitch drills, BSSET has been crowned the Winning Brand at Breakout Beauty UK 2026, seeing off the country's most exciting emerging beauty labels.

Mo and Ibrahim took to the stage to collect the award, capping a competition that pushed the brand's story, products and vision in front of some of the industry's biggest buyers. Another milestone for the grooming brand born inside Mo's Barbers.

Mo has opened up his Arabic Instagram page, bringing the shop's cuts, content and craft to a whole new audience in their own language.

From fresh fades to behind-the-chair moments, the new page is where Mo shares his work with the Arab community. Give it a follow and never miss a post.

Mo took his chair out of the shop and into the city, giving free haircuts to fans and passers-by. No appointments, no charge, just a fresh cut for anyone who wanted one.

The clip says it all: regulars, first-timers and a few familiar faces walking away from the chair looking sharper than they arrived. The same craft Mo has spent over 19 years perfecting, offered straight back to the city that supports the shop.